For one of Zalando’s largets campaigns of the year, I led the creative team for social assets. This involved transferring the overarching messaging and visuality of the campaign to TikTok-native concepts, assembling and managing the social team on production, and overseeing post-production.

We also created a series of POV footage TikToks capturing the cast throughout production. The videos blew up on TikTok, garnering millions of views on each. (click to watch on TikTok)